When Jesus Christ evangelized He would bring up the one thing that the person did not want to talk about, He would expose their false god and idol. For the woman at the well, it was the man she was living with, for the Rich Young Ruler it was his possessions. Jesus Christ would bring up the problem area in a person’s life in order to move from the superficial to the real.
mp3: http://illbehonest.com/how-did-jesus-deal-with-souls-charles-leiter